White Castle
Follow Your Crave
360° campaign
After years of “Long Live The Crave”, White Castle wanted a new brand slogan and campaign that was able to act as an authentic representation of what it feels like when the Crave calls so we answered with a new look, a new feel, and even a new sound.
After a resounding response to our Follow Your Crave campaign and its infectious ‘Call of The Crave’ mnemonic, we decided to take it a step further. By repurposing previous creative in a functional way, we found another way to show the impact of our nation-wide phenomena.
CW - Tyler J. Edwards
AD - Hyeona Kim
ECD - Saks Afridi
ECD - Eddie Van Bloem