Doritos
Bold Timers
TV
With the popularity of modern day creator culture, Doritos decided to revive their infamous ‘Crash The Super Bowl’ competition. Creators from around the world were given the chance to take home $1 million and have their commercial aired during Super Bowl LIX. The ask? Independently write and produce your own Super Bowl-ready 30 second ad and make it bold.
After weeks of self-doubt, with only 3 weeks until the submission deadline, I finally decided to assemble 6 of my most creative friends and lead a team that would set out to create a Super Bowl-worthy spot. Our personal goal was to use their product to make it bold, use their slogan (“For The Bold”) to make it ownable, and use our creativity to make it unique and memorable.
In the end, out of thousands of submissions from across the U.S, we were able to come out as top 25 Semi-Finalists putting us in the 0.8% of creators.
Awards
Top 25 Semi-Finalist - Doritos Crash The Super Bowl
Press
Tyler J. Edwards - Creative Director / Director / Writer / Exec. Producer
Aleksandr Rikhterman - Co-Director
Truman Lorick - Director of Photography / Gaffer
May Ruzicka - Art Director / Producer
Marz Garcia Jr. - Art Director
Sam Merkin - Audio & Sound Design
Song By Tyler J. Edwards