Truly Hard Seltzer
True That
360° campaign
As a brand, Truly Hard Seltzer personifies living one’s truest self and owning moments of joyful self-discovery. So for their masterbrand campaign, we chose to highlight those relatable human moments that have you nodding your head in agreement and saying “True That” by putting a spotlight on real tweets from real Canadians who love Truly.
We also wrote and recorded custom music that put the brand at the forefront and made our target audience feel seen (and heard), which went on to garner thousands of plays on both Spotify and TikTok.
Out-Of-Home
Social
Truth Or Twist
collaboration/activation
With the success of the ‘True That’ campaign, the holding company for Truly Hard Seltzer— Moosehead Premium Beer Company wanted to expand the sentiment to another one of its exciting subsidiary brands: Twisted Tea. Knowing that Twisted Tea lives for ‘good times with a twist’ and Truly drinkers love small get-togethers at home with friends, we created a co-branded card game that came with the purchase of either product and an AR lens that speaks to the truths of both audiences.
Awards
Finalist - The Shorty Awards (2023)
CW - Tyler J. Edwards
AD - David Lopez
AD - Ashley O’Driscoll
CCO - Jeff MacEachern