EA - FIFA
Skill Over Skin
voice-over video
The fact that the most globalized sport on earth— soccer is still littered with discrimination, prejudice, and racism is shocking. So this campaign gives players of color the ammunition to face racism head on by questioning the intelligence of racists in the world of sports. Because if fans and offcials need to resort to racism, they’re only further proving that they have nothing to say about a player’s actual talent.
Print executions show images of racially attacked players with their skills tattooed on their skin, leaving no choice but for you to only see their accomplishments when you look at them.
Awards
Gold - The Clios Awards - Sports (2021)
Finalist - New York Festivals Advertising Awards (2021)
Honoree - The Webby Awards (2021)
CW / AD / Editor - Tyler J. Edwards