IKEA

Sustainability Platform

360°

IKEA is famous for its affordable furniture. But that affordability also made it disposable. So at a time when people were forced to retreat into their homes (due to Covid-19) we didn’t ask people to buy more, we actually asked people to buy less. Because what you do at home, in your own little world, can change the entire world.

Awards

Gold - Shopper Innovation Awards (2022)
Silver - Shopper Innovation Awards (2022)
Gold - Marketing Awards (2022)

CW - Tyler J. Edwards
CW - Jackson Byrne
CW - Jacquelyn Parent
AD - Rachel LeBlanc
AD - Ryan Cookish
AD - Michelle Budge
AD - Hayley Hinkley
ACD - Zachary Bautista
ACD - Geoff Baillie
ECD - Mike Dubrick

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