O’Doul’s Non-Alcoholic Brew

Good News

radio campaign

‘News’ has become synonymous with ‘Bad News’. And with Alcohol being the main ingredient for our most regrettable and sometimes dangerous actions, a lot of the bad news we hear is a result of alcohol overconsumption. So O’Doul's Non-Alcoholic Beer uses this fact to celebrate how great the news would be if there was no news at all.